Schedule, publish, & measure
Content strategy quickstart
Everything you need to build an actionable content strategy, in 6 hours or less
Welcome, B2B marketers.
Collectively, we’ve spent about 20 years in content marketing, and you know what we’ve discovered? There are very few resources out there that teach you, step-by-step, how to create a B2B content strategy—without making it overly complicated and confusing.
And that means a lot of people give up before they even get started.
We created this course to share our process for building a content strategy. Step by step, with tons of details and templates. We’ve used these processes with our own clients to align content teams and deliver real results, like…
When you’re finished, you’ll have a complete content strategy document, Plus a full editorial calendar, ready to execute. Oh, and the confidence that you’re doing this content thing right.
Who is this content strategy course for?
- Content marketers who feel like you’re churning out whatever you can, but without a strategy
- Small marketing teams trying to get a content engine going—and spinning your wheels in the meantime
- Freelancers who want to help your clients get more out of their content marketing (and confidently sell a high-dollar service)