Analytics with Ottimo
Introduction
Account setup
Collections
Why we built Ottimo
Release notes
Learning
‣
‣
‣
Choosing content analytics tools
B2B content analytics: what to track
Understanding traffic metrics in Universal Analytics
Understanding engagement metrics in Universal Analytics
GA4: Bounce rate vs engagement rate
What is direct traffic in Google Analytics?
Using Impressions to improve content performance
How to track revenue from organic search
Difference between bounce rate and exit rate
How to calculate Retained Entrances
What is "share of search"?
Marketing attribution setup
UTM parameter best practices
‣
‣
‣
Resources
‣
‣
‣
Content Strategy Quickstart
Contact us
Welcome to the Ercule docs 👋
Level up your content marketing with lightweight guides, tools, templates & more
Welcome, marketers! Our docs cover guides, templates, tools, and more to help you build a robust content marketing program.
Who are these docs for?
- Content marketers
- Digital marketing strategists
- SEO specialists
- Copywriters
- Web developers and designers
- Marketing analysts
About Ercule
At Ercule, we believe that good SEO enhances all aspects of your marketing, content is a valuable investment, and content marketing should be built as an engine. Our docs site is designed to cater to a wide range of professionals interested in improving their digital marketing skills and strategies.