Analytics with Ottimo
Introduction
Account setup
Collections
Action Items
Why we built Ottimo
Release notes
Other Resources
Social content reuse library
Contact us
‣
Social content strategies
‣
‣
‣
Choosing content analytics tools
B2B content analytics: what to track
Understanding traffic metrics in Universal Analytics
Understanding engagement metrics in Universal Analytics
GA4: Bounce rate vs engagement rate
What is direct traffic in Google Analytics?
Using Impressions to improve content performance
How to track revenue from organic search
Difference between bounce rate and exit rate
How to calculate Retained Entrances
What is "share of search"?
Marketing attribution setup
UTM parameter best practices
‣
‣
‣
Getting started with page collections
A powerful feature in Ottimo, designed to help you organize and optimize your content
Page Collections automatically categorize pages based on performance, making it easier to identify optimization opportunities.
Collections such as Declining Traffic and Fresh Content provide insights to inform your strategy. By utilizing Page Collections, you can efficiently prioritize your efforts, ensuring content remains fresh, relevant, and engaging for your audience.
For more details on specific collections and how to leverage them effectively, explore the pages below.
