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Short and longview trends

Short and longview trends

Analytics with Ottimo

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Introduction
Account setup
Collections
Why we built Ottimo
Release notes

Learning

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Content strategy
Topic research for B2B content marketers
Turning keywords into blog post titles
Improving conversions by being more helpful
Starting from zero with content marketing
Goodbye backlinks, hello inferred links
How content marketers spend their time
Is keyword cannibalization really a problem?
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Content production
Comparison page best practices
What marketers can learn from developer advocates
Automatically syndicate your content to Medium
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Content analytics
Choosing content analytics tools
B2B content analytics: what to track
Understanding traffic metrics in Universal Analytics
Understanding engagement metrics in Universal Analytics
GA4: Bounce rate vs engagement rate
What is direct traffic in Google Analytics?
Using Impressions to improve content performance
How to track revenue from organic search
Difference between bounce rate and exit rate
How to calculate Retained Entrances
What is "share of search"?
Marketing attribution setup
UTM parameter best practices
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Content optimization
How to audit and update content for SEO
How to fix declining traffic
How to reduce bounce rates
Increase search traffic with content optimization
Measure and update existing content
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Technical SEO
Should you host your blog on Medium?
Nav bar SEO best practices
How to serve language-specific sites
Integrate 6sense & Google Analytics
404 page best practices
Google Search Console setup
Google Tag Manager setup
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About ércule
Content performance principles

Resources

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Templates
Topic strategy & tracker
Competitive analysis
Content outlines
Monthly reporting
CRO audit
Optimization audit
SEO checklist
Technical audit
Search intent checklist
Social content reuse
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Code snippets
Tag site visitors by page source
Lazy-load scripts in Google Tag Manager
Google Tag Manager events for Hubspot forms
Google Analytics visitor opt-out Javascript
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Playbooks
Creating targeted content for a startup audience
Turn outdated content into evergreen content
Aligning existing content with strategic themes
Improving marketing attribution
Content strategy quickstart

Contact us

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🔒 Hidden content
Social content strategies

Short and longview trends

How might the patterns identified in the piece evolve in the next year? How about the next ten years? Ask the question of your audience and lay out your own theories.

Examples

LinkedIn

Maeva Cifuentes — How will ChatGPT develop SEO?

Twitter

Erin Balsa — What does E-E-A-T updates mean for writers?

Kaleigh Moore — The future of content is parasocial

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