Analytics with Ottimo
Introduction
Account setup
Collections
Why we built Ottimo
Release notes
Learning
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Choosing content analytics tools
B2B content analytics: what to track
Understanding traffic metrics in Universal Analytics
Understanding engagement metrics in Universal Analytics
GA4: Bounce rate vs engagement rate
What is direct traffic in Google Analytics?
Using Impressions to improve content performance
How to track revenue from organic search
Difference between bounce rate and exit rate
How to calculate Retained Entrances
What is "share of search"?
Marketing attribution setup
UTM parameter best practices
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Resources
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Content strategy quickstart
Contact us
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Moving forward
What experiences and insights will you carry from this work into your next project?
Examples
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