Analytics with Ottimo
Introduction
Account setup
Collections
Why we built Ottimo
Release notes
Learning
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Choosing content analytics tools
B2B content analytics: what to track
Understanding traffic metrics in Universal Analytics
Understanding engagement metrics in Universal Analytics
GA4: Bounce rate vs engagement rate
What is direct traffic in Google Analytics?
Using Impressions to improve content performance
How to track revenue from organic search
Difference between bounce rate and exit rate
How to calculate Retained Entrances
What is "share of search"?
Marketing attribution setup
UTM parameter best practices
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Resources
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Content Strategy Quickstart
Contact us
Introduction to Ottimo
The content analytics platform designed for content marketers
Learn how to make the most of Ottimo and get your content marketing analytics under control. Our guides cover everything from account setup and onboarding to data configuration, using page collections, and managing your content library effectively.
Dive into our documentation to explore how Ottimo can help you connect your analytics tools, optimize your content, and make data-driven decisions to improve your content marketing efforts.
Don't forget to give Ottimo a try for free and let us know what you think. Happy optimizing!
